The S.E.L.F. Project is a mutually beneficial youth sports ambassador program that provides opportunities for youth to travel abroad and be empowered through sports and global service.

Participants conduct workshops and clinics on different sports, distribute donated sports equipment and participate in some type of service i.e. building a hut, basketball court, etc. The benefits to our program:

  • Participants become global citizens.
  • Learn about different cultures.
  • Benefit from doing service.
  • Become civically aware.

Participants increase their self-esteem, self-confidence and leadership skills. They hone their public speaking and develop their organizational skills.

“Apart from enhancing health, wellness and quality of life, participation in physical activity and sport develops skills such as teamwork, goal setting, the pursuit of excellence in performance and other achievement-oriented behaviors…”

Women 2000 and Beyond: Women, gender equality and sport. United Nations, published Dec. 2007

“By its very nature, sport is about participation. It is about inclusion and citizenship. It stands for human values such as respect for the opponent, acceptance of binding rules, teamwork and fairness.”

United Nations Sports for Development and Peace

Service Learning and Personal development: Our goal is to foster student’s personal, interpersonal and social development; increase personal motivation, student engagement and school attendance; teach responsibility and team work; which leads to new perspectives and more positive lifestyle choices and behavior. Studies show that students who engaged in service learning were more likely to treat each others kindly, help each other and care about doing their best.

Academic gains: Research shows that athletic involvement has repeatedly shown the correlation between participation and academic achievement. Students who took part in service learning showed fewer behavioral problems and over half showed moderate to strong positive gains on student achievement tests in language arts, reading, engagement in school and sense of educational accomplishment and homework completion.

S.E.L.F. Project’s Goal: Using the vehicle of sport for development, this gives participants the opportunity to become globally aware, civic-minded individuals with a passion for leadership and community engagement. In turn, their sports skills become a vehicle for social change when used as a form of empowerment in disadvantaged communities.

Sport and physical activity were first specifically recognized as a human right in the International Charter of Physical Education and Sport that was adopted in 1978 by UNESCO. Every child has the right to grow up playing; yet, as they grow older, cultural factors (socioeconomic, gender norms)have inhibited their physical activity. S.E.L.F. wants to do its part by providing sports equipment, holding clinics and workshops in different physical activities and skill development in different sports.

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